On James’s ‘healthy’ snacks that he is allowed to take to school, the words “Bite-sized” appear. Urm, yes, that would be the point of a product geared towards a snack market, and packaged in snack-sized packaging. Bet it took their product development team weeks to come up with a reason for the failure of their ‘As-big-as-your-head’ range of snack products.

I walked past a shop today that promised bargains ‘in-store’. Just in case I was looking for their products lying in the gutter with little red ‘reduced’ stickers.

I did a two-year advertising and copywriting course a long time ago, and part of me is thrilled not to working in an agency, if only because you have to write lots of exciting things about lots of mundane things. My personal unfavourite at the moment is competition copy that promises prizes that are ‘UP FOR GRABS!’ Grabs sound like something mean kids do to smaller kids with odd haircuts and sensible shoes.

Maybe those greedy prize-seekers could form an orderly line, and then politely say ‘you first…no you….no really…’.

(Note: this attitude could come from being a sore loser. When I enter a competition, I expect to win… I entered the national lottery once only, and fully expected to beat the statistics. Oh well, maybe being a multi-millionaire would have made me lose my calm and rational way of coping with life…)